iRiver's Mplayer -- WTF?

iRiver's working together with Disney to bring the Mplayer to the market. I'm assuming these are targeted at young girls as I can't really see this design appealing to anyone else. Well, maybe the over-effeminate queens out there. 

But, seriously, WTF is up with these things? How could Disney think these looked good? The mickey mouse design was gaudy enough, but the swarovski crystals and little ribbons? Come on, Disney.